Categoria: Tendências
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Social Media As A Customer Service Tool: Trends And Best Practices
Social media has become a frontline customer service channel. Here’s how brands can meet rising expectations and respond with care, speed, and strategy. The post Social Media As A Customer Service Tool: Trends And Best Practices appeared first on Search Engine Journal.
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Newly Released Data Shows Desktop AI Search Referrals Dominate
New data shows that AI search traffic overwhelmingly comes from desktop devices rather than mobile. The post Newly Released Data Shows Desktop AI Search Referrals Dominate appeared first on Search Engine Journal.
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WordPress Plugin Platform Offers Proactive Security Scanning
New security platform announced by Patchstack enables plugin developers to maintain a proactive security approach against vulnerabilities The post WordPress Plugin Platform Offers Proactive Security Scanning appeared first on Search Engine Journal.
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Respected SEO Rockstar Deconstructs SEO For Google’s AI Search
A respected SEO expert calls out marketers who overstate the complexity of Google’s AI search The post Respected SEO Rockstar Deconstructs SEO For Google’s AI Search appeared first on Search Engine Journal.
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How to Communicate Site Migration to Clients — Whiteboard Friday
Site migrations can be tricky! Rebecca Yu shares essential strategies for SEO professionals to clearly explain the process and potential impacts to non-SEO clients. Learn how to bridge the communication gap, accurately identify when a migration is happening, and ensure a smoother transition for everyone.
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Boston Globe, Future, Vox Media join ProRata’s generative AI licensing model
A fresh wave of publishers have signed up for ProRata’s revenue share program, and some are adding its AI search engine to their sites.
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The case for and against… agencies making transparency their selling point
Building in public might confer tech credibility on ad agencies, but not everybody wants to know how the sausage gets made.
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As AI reshapes search, Zola turns to creators to meet Gen Z where they scroll
Barely two weeks into the role, Briana Severson is already navigating a marketing minefield, where the old playbook is fading fast and the new one is still being written.
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Heineken uses hard numbers to foster better representation in social media ads
Heineken is digging into research looking at how ads featuring people with different skin tones perform across social media platforms.
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Digiday+ Research: Nearly half of publishers report an increase in referral traffic from social
Nearly half of publishers have seen an increase over the last year in the referral traffic they get from social media platforms, according to a Digiday+ Research survey.