Categoria: Tendências
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OpenAI Declares ‘Code Red’ To Improve ChatGPT Amid Google Competition
OpenAI CEO Sam Altman has declared a “code red” to prioritize ChatGPT improvements, delaying advertising and AI agent initiatives as Google’s Gemini gains ground. The post OpenAI Declares ‘Code Red’ To Improve ChatGPT Amid Google Competition appeared first on Search Engine Journal.
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Signal Vs. Noise: Predicting Future Impact Of Content Marketing
A strategic look at marketing measurement, bridging data, storytelling, and influence to turn performance reporting into organizational leverage. The post Signal Vs. Noise: Predicting Future Impact Of Content Marketing appeared first on Search Engine Journal.
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WPP’s turbulent 2025: Inside the reorgs, financial woes, and new leadership under Cindy Rose
WPP’s 2025 was marked by financial woes and a new CEO, Cindy Rose, as the holdco eyes 2026 with its new AI platform.
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Newsweek is building an AI Mode-like experience to customize homepages for readers
Newsweek is building an AI homepage modeled after Google’s AI Mode to increase engagement and offset declining search referrals.
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Ad Tech Briefing: The Programmatic Governance Council is a bid to reset power dynamics
As tensions over TID and GPID peak, Tech Lab is convening a council to hash out commercial ground rules.
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U.K. retailer Tesco wants advertisers to see it as equal to any traditional media partner
Tesco’s client development director, Nick Ashley, talked to Digiday about its latest Upfront, the importance of shopper data, as well as how much its ad business impacts profit margins.
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Why Carter’s new CMO wants more emotional, relatable marketing across channels
Carter’s CMO Sarah Crockett joined the company in the summer of 2025 with a goal of doing more realistic, relevant storytelling around childhood and parenting. In an interview with Modern Retail, she shared more about her approach.
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Visa extends its reach into the creator economy’s liquidity crunch
The financial firm is working with creator financial platform Lumanu.
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Google Connects AI Overviews To AI Mode On Mobile
Google is testing a mobile search flow that lets you move from AI Overviews into AI Mode without leaving the results page. The post Google Connects AI Overviews To AI Mode On Mobile appeared first on Search Engine Journal.
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WTF is multimodal AI for advertisers? | How AI models are enabling a new level of flexibility and precision in targeting
This WTF guide, sponsored by Dstillery, dives into what multimodal AI is, the many ways it can be used and how it can solve both current and future challenges for advertisers. As AI adoption accelerates in advertising, the technology itself is evolving beyond what most advertisers initially encountered. Early applications of generative AI and large