Categoria: Tendências
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Why Reddit is pivoting from social platform to ‘go-to search engine,’ with COO Jennifer Wong
Reddit is blurring the lines between search and social, positioning itself as a go-to discovery engine.
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YouTube’s deliberate pace on scalable creator ads raises eyebrows among marketers
Scalable YouTube creator ads are a growing desire for marketers, but YouTube is reluctant to grow this part of its business too quickly.
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With S4 approach, London’s MSQ Partners emerges as dark horse in the agency race
The marketing services group has enjoyed an under-the-radar success story in recent years. A move for S4 will invite the spotlight.
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Ad Tech Briefing: Can The Trade Desk turn walled gardens’ retreat into open web gains?
AppLovin and The Trade Desk lead the pack in earnings among the ad tech sector’s coterie of publicly listed companies.
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CMO Strategies: How marketers are spending and measuring across social media in 2025 — from Meta to TikTok
The fifth installment of Digiday’s CMO Strategies series examines how marketers are spending and measuring across social media platforms in 2025 — from Meta to TikTok.
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Google Says AI-Generated Content Will Not Cause Ranking Penalty
Google’s Gary Illyes confirmed that AI-generated content does not have a negative impact on SEO. The post Google Says AI-Generated Content Will Not Cause Ranking Penalty appeared first on Search Engine Journal.
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ChatGPT Is Not Replacing Google—It’s Expanding Search [Study]
New research shows ChatGPT is not replacing Google Search—usage remains steady post-ChatGPT adoption.
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Google Web Guide: How It’s Reshaping The SERP And What It Means For Your SEO Strategy
Search is evolving into semantic territory. Web Guide’s “query fan-out” changes how content is found, and how it must be created. The post Google Web Guide: How It’s Reshaping The SERP And What It Means For Your SEO Strategy appeared first on Search Engine Journal.
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Why Semantic HTML Matters For SEO And AI
Structured data helps, but semantic HTML does the heavy lifting. Here’s a practical guide for making your markup meaningful again. The post Why Semantic HTML Matters For SEO And AI appeared first on Search Engine Journal.
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Brave Announces AI Grounding API With Plans Starting At Free
Brave Search announced an AI Grounding API that enables users to connect AI systems to Brave Search’s authoritative search index. The post Brave Announces AI Grounding API With Plans Starting At Free appeared first on Search Engine Journal.