Categoria: Tendências

Creators believe new Fortnite updates, including a moderation “similarity score,” will help fix the platform’s persistent copycat issues.

Amazon is taking aim at The Trade Desk’s spot in the ‘DSP duopoly’ of programmatic advertising.

WPP Media’s latest spending forecasts suggest cooler ad spend growth over next five years while retail media and creator marketing.

Google responds to a publisher’s concern about crawl budget and rankings due to Googlebot’s requests for non-existent pages The post Google Responds To Site That Lost Ranks After Googlebot DDoS Crawl appeared first on Search Engine Journal.

Michael Rubenstein, co-founder and co-CEO, Firsthand The old model is breaking. Digital media’s foundational ad model — capturing attention and monetizing it through volume — is no longer sustainable. Publisher site traffic is declining, consumer behavior is evolving and AI-driven platforms are fundamentally changing how people discover, learn and act on information. Licensing publisher content

Our research shows AI search visitors could surpass traditional search visitors in 2028. Plus much more.

See how your paid search metrics compare across 20 industries with fresh data from thousands of real campaigns. The post What Are Good Google Ads Benchmarks In 2025? [STUDY] appeared first on Search Engine Journal.

Traffic means nothing if hesitation kills conversions. Learn how AI-powered brands are closing the gap. The post How AI Detects Customer Hesitation (And Converts It Into Sales) appeared first on Search Engine Journal.

A Google research paper confirms that a local search indexing system has been in use for over a year in Search and Maps The post Google’s Local Job Type Algorithm Detailed In Research Paper appeared first on Search Engine Journal.

WordPress co-founder cautioned that the FAIR project’s distributed plugin and theme repositories could undermine WordPress.org’s ability to manage trust and reliability The post WordPress Co-Founder Mullenweg’s Reaction To FAIR Project appeared first on Search Engine Journal.