Categoria: Tendências

By pairing star journalists with a subject‑specific standalone YouTube channel, the publisher hopes to deepen parasocial relationships off‑platform and cultivate future subscribers.

This week’s Future of TV Briefing looks at the Coalition for Innovative Media Measurement’s Identity Infrastructure 2.0 proposal that aims to address TV and streaming’s fractured identity picture — but at what cost to people’s privacy?

IRL events are becoming increasingly important pillars of a content creator’s growth strategy; here’s why.

Marketing strategists embracing tools are finding AI’s penchant for predictability puts a ceiling on their usefulness. But the search for a solution prompts questions over how much they should rely on the machines.

Digiday reports an early ChatGPT ads manager build now shows $3-$5 CPC bids for some pilot advertisers, as OpenAI continues expanding its ad tools. The post ChatGPT Ads Now Offer CPC Bidding Between $3 And $5: Report appeared first on Search Engine Journal.

The Future Leader Awards, presented by Digiday, Glossy and Modern Retail, recognize the next generation of leaders making a significant impact in their industry, with 10 years of experience or less.  This year’s finalists represent a new wave of leadership defined by forward-looking strategy and cross-functional execution. Their work is grounded in measurable outcomes, delivering

Karim Rayes, Chief Product Officer, Nexxen Last month’s NewFronts made one thing unmistakable: CTV has moved decisively into its performance era. The industry conversation is no longer centered on reach alone, but on results — or, more specifically, on which formats can most effectively turn attention into action. It’s among the clearest reasons why native

Google Ads now enables call recording by default for eligible AI-qualified call leads, changing how call conversions are evaluated in the U.S. and Canada. The post Google Ads Makes Call Recording Default For AI Lead Calls appeared first on Search Engine Journal.

The move come as the platform looks to hire its first Advertising Marketing Science Lead.

Analysis across four LLMs reveals how citation and mention behavior differs, and why it matters. The post The Ghost Citation Problem appeared first on Search Engine Journal.