Categoria: Tendências
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Is Your Small Business Showing Up in Local Search? Here’s How To Find Out [Webinar]
Maximize your local search visibility by optimizing your Google Business Profile and staying consistent on every platform. The post Is Your Small Business Showing Up in Local Search? Here’s How To Find Out [Webinar] appeared first on Search Engine Journal.
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Why More Women-Led Brands Are Investing in Smarter SEO
Why More Women-Led Brands Are Investing in Smarter SEO A noticeable shift is happening across digital marketing. More women-led brands are not just participating in SEO; they are actively reshaping how it is approached. Rather than relying on outdated, volume-driven tactics, these businesses are leaning into smarter, more […] The post Why More Women-Led Brands…
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‘CPC pain is real’: One year on, Google’s AI Max has pushed up search budgets – and costs
Advertisers are devoting more cash to search due to rising costs and zero-click traffic concerns.
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‘Maybe ChatGPT is a different kind of a place’: Why OpenAI is saying no to search budgets — for now
OpenAI is coming for performance budgets — it just isn’t ready yet.
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Future of TV Briefing: The upfront glossary, 2026 edition
This week’s Future of TV Briefing looks at the terms on the tips of ad buyers’ and sellers’ tongues when talking about the upfront market.
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Marketers at Possible adjust to the realities of AI while trying to stay human
Digiday caught up with a raft of executives from across marketing (Geico and Maybelline), agencies (Mediaplus, CROING), content (1440) and research (Marketcast).
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How Ace Hardware built its employee AI assistant
Ace Hardware executives took a careful approach in designing and implementing its new AI assistant to work throughout the chain.
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OpenAI Launches Self-Serve Ads Manager for ChatGPT
OpenAI officially launches self-serve ChatGPT ads with CPC bidding, conversion tracking, and expanded advertiser access through its new Ads Manager platform. The post OpenAI Launches Self-Serve Ads Manager for ChatGPT appeared first on Search Engine Journal.
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Google Is Testing New Bot Authorization Standard
Google is testing a cryptographic protocol for verifying bot traffic that could make unwanted crawlers easier to identify. The post Google Is Testing New Bot Authorization Standard appeared first on Search Engine Journal.
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Google Testing Web Bot Auth To Verify AI Agent Requests
Google is testing Web Bot Auth, an experimental protocol for verifying some AI agent requests with cryptographic signatures alongside existing checks. The post Google Testing Web Bot Auth To Verify AI Agent Requests appeared first on Search Engine Journal.