Categoria: Tendências
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WPP estimates commerce media spending to overtake TV this year
Agency giant projects spending on ad networks operated by retailers, travel operators and financial services companies will exceed TV investment by end of this year.
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As big brands flood the podcast ad space, startups are refining strategies to stand out
While a influx of big advertisers is good news for podcast companies, it also makes it more challenging for small- to mid-sized brands to stand out in the space.
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Media Buying Briefing: Overheard at DPMS — How agencies grapple with AI in programmatic
The conversation at the Programmatic Marketing Summit highlighted the confusion and complexity surrounding the intersection of programmatic advertising and agentic AI.
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‘We just did the math’: The new baseline for ad tech transparency
Ad execs said the industry is shifting toward a renewed transparency push driven as much by day-to-day operational pressure as by principle.
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How Criteo is turning LLMs into its next big advertising channel
Through experiments with LLMs, the outfit wants to position its commerce media footprint to help power product discovery in the AI-era.
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Did We Pass Peak AIO? — Whiteboard Friday
Has Google reached “Peak AI Overview”? In this episode of Whiteboard Friday, Tom analyzes late 2025 data, revealing a drop in AIO frequency for informational queries and a new trend of AI results appearing below position one.
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YouTube Shorts Algorithm May Now Favor Fresh Over Evergreen
Analysts working with top YouTube channels report Shorts older than 30 days receive fewer views. YouTube hasn’t confirmed any algorithm change. The post YouTube Shorts Algorithm May Now Favor Fresh Over Evergreen appeared first on Search Engine Journal.
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Meta enters AI licensing fray, striking deals with People Inc., USA Today Co. and more
The platform has secured seven multi-year deals with publishers including CNN, Fox News, People Inc., USA Today Co to incorporate their content into its large language model (LLM) Llama.
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PPC Pulse: AI Max Insights, Cyber Monday Trends & A New Google Asset
This PPC Pulse recap covers evolving AI Max match type dynamics, real-time retail performance signals, and Google’s expanding use of AI-generated ad language. The post PPC Pulse: AI Max Insights, Cyber Monday Trends & A New Google Asset appeared first on Search Engine Journal.
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Complete Crawler List For AI User-Agents [Dec 2025]
Control AI visibility and server strain with a log-validated index of bots, complete with user-agent strings, official IP ranges, crawl rates, and allowlist/block best practices. The post Complete Crawler List For AI User-Agents [Dec 2025] appeared first on Search Engine Journal.