Categoria: Tendências

Traditional SEO optimizes for search engines like Google. AI SEO optimizes for AI platforms and search features.

Altman rejects ad-driven business models like Google’s but doesn’t entirely rule out advertising. The post OpenAI’s Sam Altman Raises Possibility Of Ads On ChatGPT appeared first on Search Engine Journal.

Learn how to get cited by AI search engines like ChatGPT and Google in 7 straightforward steps.

Unlock the secrets of AI content creation that actually gets cited. Learn how to enhance your visibility with unique AI-generated articles. The post Why AI Content All Sounds the Same & How SEO Pros Can Fix It appeared first on Search Engine Journal.

As Netflix marks three years of its ad business, the platform now expects to be a core part of every major media plan.

Associated Press has joined Microsoft’s AI content marketplace, as the tech company seeks to strengthen media ties and compete with Google.

The Omnicom-owned has for several months been working to upskill its employees across all divisions in AI by essentially gamifying the spread of its knowledge

As more users adopt zero-click search, analysts suggest brands will shunt investment from publishers on the open web and into CTV and paid social.

If News Corp were to strike multiple licensing deals, it would be a major signal to the market that the media group isn’t betting on one LLM; it’s building a portfolio and setting the terms. 

Shopify is the first company of its kind — an e-commerce platform — to take the plunge into Substack.