Categoria: Tendências
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6 Reasons Why Cloudflare’s EmDash Can’t Compete With WordPress
Cloudflare’s WordPress competitor EmDash may be the future of CMSs, but there are six reasons why it’s not that CMS today. The post 6 Reasons Why Cloudflare’s EmDash Can’t Compete With WordPress appeared first on Search Engine Journal.
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Media Briefing: Publishers debate the value of AI licensing and GEO
Publishers may be gaining visibility in AI search, but execs say the lack of traffic and licensing revenue is raising doubts about the payoff.
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Meta’s bid to woo creators to Facebook just might work, despite its recent legal woes
Meta’s recent legal woes likely won’t deter creators from trying out its new Facebook Creator Track, according to marketing experts.
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Spotify’s ad exchange grew its programmatic ad base, but buyers want more
The number of advertisers using the music and podcast streamer’s programmatic marketplace has risen 222% since last year.
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How a ‘TikTok doctorate’ made 26-year-old Griffin Johnson a venture capitalist
Griffin Johnson made it big on TikTok back in 2019, now he runs a VC firm and uses his marketing expertise in the Derby world.
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Does AI content rank well in search? [Survey + Data study]
Does AI content rank on Google? We analyzed 42,000 blog posts to find out. The answer depends less on whether you used AI — and more on whether your content shows it.
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As programmatic faces signal degradation, agentic advertising offers a solution
Vlad Stesin, CEO, Optable Traditional programmatic, the process of holding a 100-millisecond auction between the buyers and sellers of digital media, is wearing thin, but the infrastructure didn’t break overnight. For years now, fragmentation, privacy shifts and signal noise have eroded the programmatic foundation and diminished confidence in how workflows perform. The question is, what
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How To Do Evergreen Content In 2026 (And Beyond)
Why traditional evergreen SEO content is losing impact and how to reframe it around information gain, audience value, and business outcomes. The post How To Do Evergreen Content In 2026 (And Beyond) appeared first on Search Engine Journal.
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Building An In-House PPC Team: Why A Hybrid Model May Protect Your Ad Spend
How CMOs should structure PPC teams to manage AI-driven campaigns, avoid blind spots, and align spend with profit, not platform metrics. The post Building An In-House PPC Team: Why A Hybrid Model May Protect Your Ad Spend appeared first on Search Engine Journal.
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Who Owns SEO In The Enterprise? The Accountability Gap That Kills Performance
Bill Hunt explains why enterprise SEO performance improves when accountability matches authority across content, technology, and governance. The post Who Owns SEO In The Enterprise? The Accountability Gap That Kills Performance appeared first on Search Engine Journal.
