Categoria: Tendências

Yoast announced a new AI visibility tool that can help SMBs improve AI SEO. The post Yoast Announces New AI Visibility Tool appeared first on Search Engine Journal.

Perplexity optimization tips include choosing high-performance topics and writing for user engagement.

TikTok Shop is working to onboard a greater variety of brands and help them grow through the platform.

The Guardian is bringing its product recommendation site The Filter stateside, as it looks to push harder into commerce revenue.

Perhaps it’s the stretch before settling into the starting blocks of a race. “This is just the beginning of their turnaround journey,” said Brad Jashinsky, director analyst at Gartner.

The AI space is growing crowded, with companies vying to set AI standards and build marketplaces to help publishers monetize content.

TikTok creators brace for changes to the algorithm as U.S. firms plan to take control of the algorithm.

Digiday’s 2025 Media Agency Report examines the current and future state of media agencies, from the perspective of total client spending and spending by media channel. It also delves into the impact of agentic AI on the agency landscape.

Bradley Keefer, CRO, Keen Decision Systems Data is an essential part of any modern marketer’s toolbox, helping them improve their targeting practices, create media plans or win new business during the RFP process. However, many agencies still rely on outdated legacy tools, which often don’t have the most effective data available. Media planning today continues