Categoria: Tendências

Amina Pasha, CMO at Thrive Market, believes building trust can help brands differentiate themselves.

Get more value from your Google Ads spend by tightening fundamentals that directly lift conversion performance. The post 15 Fixes To Improve Low Conversion Rates In Google Ads appeared first on Search Engine Journal.

Enhance your understanding of local rankings with reputation signals. Join experts for a deep dive into local SEO strategies. The post What The Data Shows About Local Rankings In 2026 [Webinar] appeared first on Search Engine Journal.

Google’s VP of Ads & Commerce published her annual letter previewing agentic commerce updates, AI Mode ad expansion, and creator-brand matching tools for 2026. The post Google’s Ads Chief Details UCP Expansion, New AI Mode Ads appeared first on Search Engine Journal.

Effective article-to-video workflows prioritize what to cut, what to keep, and how to structure 150 words that actually hold attention. The post From Article to Short-Form Video That Holds Attention appeared first on Search Engine Journal.

Google’s John Mueller explains how a leftover HTTP homepage invisible to Chrome users can cause site-name and favicon problems in search results. The post Hidden HTTP Page Can Cause Site Name Problems In Google appeared first on Search Engine Journal.

This paid media holdout study explains why organic gains mask deeper declines in traffic, orders, and brand-driven demand. The post The Halo Effect: Your Paid Media Went Offline, Can You Survive Without It? appeared first on Search Engine Journal.

Learn how Semrush MCP connects AI tools to live SEO and competitive data so marketing, SEO, and product teams can query the same source without manual exports.

AI bots are increasingly mining publisher content, with new data showing publishers are losing the traffic battle even as demand grows.

Less than a year after buying Nectar First, an AI-driven specialist, Salt XC has expanded its full-service media offerings with the purchase of Craft and Commerce.