Shane Peros, Managing Director of Global Media, Entertainment & Distribution, Google Ad Manager
The shift of live events from traditional television to streaming platforms is fundamentally changing the viewer experience. Broadcasters and streaming giants continue to obtain digital rights, shattering the constraints of fixed watching. Today, appointment viewing is no longer tethered to the living room; it happens on any device, anywhere in the world, offering viewers unprecedented flexibility and convenience.
This shift in consumption necessitates a corresponding evolution in the CTV ecosystem. Publishers must now deliver a relevant, reliable ad experience to massive, concurrent audiences regardless of where they are tuning in from. To achieve this scale, programmatic advertising has emerged as an essential solution for high-stakes live events.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
Deixe um comentário