Why data collaboration has become a travel marketing imperative

Arianna Prochak, sales director, Adstra

Heading into the summer travel season, successful travel marketers are focusing on the role of personalization — as always, an essential element of the overall consumer experience. 

Like many people, travelers want to be recognized by the brands they engage with and expect deeper personalization throughout the customer journey, from booking to experience to check-out. If travel brands can meet these expectations, they are more likely to increase loyalty and drive customer acquisition.

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