This story was originally published on sister site, Modern Retail.
Since its debut almost a decade ago, Prime Day has become a bellwether, not only for Amazon’s e-commerce business but also for the retail industry, especially ahead of the crucial holiday shopping season.
In prior years, Prime Day sales growth has helped serve as a predictor for holiday season e-commerce sales. In 2020, for example, Prime Day’s sales growth of 42.8% paralleled the holiday season’s 38.1% increase, according to eMarketer. And both the 2021 and 2022 events correlated the holiday season in terms of sales growth, with rates in the high single to low double digits, eMarketer also found.
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