Unraveling the AI dilemma in media agencies: cost savings or revenue shake-up?

As media agencies tout the potential of AI efficiencies, marketers are probing: Will this translate to cost savings, and if so, will those savings benefit them?

No one’s brandishing pitchforks yet, but a storm of probing questions is gathering momentum.

Marketers are asking: How is your agency harnessing AI and automation? Which tasks or workflows are AI-driven? How do you maintain transparency and accountability with AI use? Are there new pricing models that mirror AI-driven efficiencies? Can you share success stories where AI has notably boosted efficiency and outcomes for clients?

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