Twitter’s appointment of Linda Yaccarino as CEO signals the social network’s desire to win back brands

Linda Yaccarino will be Twitter’s new CEO, bookending a decades-long career in the TV landscape, and heralding the era of “Twitter 2.0” when the platform’s new leadership will attempt to woo back marketers.

Key to success in her new role will be rebuilding Twitter’s relationship with marketers that fled ever since its owner Elon Musk took charge of the social network and controversially rolled back the social network’s earlier content moderation policies.