Digiday is proud to announce the first edition of the Digiday en Español Awards, recognizing creative work focusing on Spanish-speaking audiences in the U.S., Latin America and Spain.
Diversity, inclusion, connection, recognition and social responsibility were just some of the major themes found throughout the multicultural marketing industry’s best campaigns, companies and people this year.
One entrant focused on inclusion and social responsibility was The Weather Channel en Español, which won Best Use of Video. Its network, TWCE, is the first 24-hour Spanish-language free streaming weather news network in the U.S., covering the U.S., the Caribbean and Latin America. In addition to live broadcasts, TWCE features original content featuring exciting and unexpected views on weather, climate change and more. For example, it produced a special about Puerto Rico, taking an in-depth look at the erosion of beaches, the extinction of some species and the impact on fishing and tourism.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
Deixe um comentário