The imminent death of the cookie and the blurring of ad tech’s buy and sell-sides are set to buoy M&A

‘Deals! Deals! Deals!’

That was the mantra of bankers and corp. dev execs in the ad tech sector in the heady days following the initial shock of the Covid-19 pandemic when any sort of adjacency to the digital, or tech, sectors seemed like a license to print money.

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Madison Alley: The M&A outlook this year is better than you’d think

Lingering economic worries that haven’t quite disappeared aren’t having a huge effect on the appetite for mergers and acquisitions in the digital marketing space.

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