Personalization, authenticity and inclusivity emerged as significant themes among this year’s Digiday Media Awards shortlist. With the expansion of digital media’s global reach and influence, brands are recognizing the importance of investing in emerging channels to engage diverse communities.
The Brazilian Report was shortlisted for several categories, including Best Podcast for its weekly series, ‘Explaining Brazil.’ The podcast aims to provide in-depth analysis and nuanced insights on the country’s current affairs to a global audience of business leaders and policymakers, attracting listeners to its website and ultimately converting them into subscribers of the publication’s written content. Explaining Brazil’s cultivated brand image and reach has also led The Brazilian Report to be cited in international outlets as a reference for the country’s news, including Time magazine, Axios, Vox Media, CNBC, CGTN, Al Jazeera, BBC and more.
In the new Best Use of Emerging Tech category, Paramount Brand Studio earned a nomination for its ‘Yellowstone’ set tour with longtime partner Ram Trucks. Available online, the Ram and ‘Yellowstone’ set tour is an interactive AR experience that uses 360 footage from the set to allow fans to tour the Dutton Ranch from the driver’s seat of a Ram 1500. Users can also explore the truck’s unique features through photos and descriptions, even customizing the color of an exterior 360 view of the truck. The AR experience created deeper engagement for ‘Yellowstone’ fans to interact with the Ram brand, resulting in more than 363,000 page views at YellowstoneSetTour.com and over 10 million social media impressions.