The ANA parts ways with PwC in its ongoing ad tech transparency project

In December 2021 The Association of National Advertisers confirmed PricewaterhouseCoopers as lead partner for a landmark study geared toward bringing further transparency into the programmatic media-buying landscape.

Although, 18 months later, the pairing has run its course after the ANA ended the relationship over dissatisfaction with PwC’s performance; ANA has already secured alternative partners, sources told Digiday.

There are still wranglings over the duo’s initially agreed-upon contractual terms with disagreements centered on issues such as accreditation, according to sources.

Continue reading this article on Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.






Deixe um comentário

O seu endereço de e-mail não será publicado. Campos obrigatórios são marcados com *