TelevisaUnivision’s Donna Speciale sees TV’s measurement shift shoring up underrepresentation issue

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The TV advertising industry is in the midst of a measurement overhaul, and Donna Speciale sees signs that the measurement landscape will more accurately account for diverse audiences.

“With the current dataset, which is panel[-based], there has been underrepresentation for minority audiences, and everyone has known it. It was hard to quantify, but everybody realized it,” Speciale, TelevisaUnivision’s president of U.S. sales and marketing, said on the latest Digiday Podcast episode.

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