Pitch deck: Inside TikTok’s pursuit of Super Bowl ad dollars

If TikTok has its way, 2024 will be the year it finally has its Super Bowl moment.

With less than two weeks to go until the big game, the app’s executives are working hard to persuade marketers that it’s the prime destination for their ad dollars — pre-game, during and post-game. That is, if they’re willing to foot the hefty bill.

This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.


Publicado

em

por

Tags:

Comentários

Deixe um comentário

O seu endereço de e-mail não será publicado. Campos obrigatórios são marcados com *