Media Buying Briefing: Influencer agencies expand into talent management to reach more creators

Influencer management is evolving as the creator economy grows — and agencies are evolving with it.

Influencer agencies are slowly building out their creator services, from consultancy to physical spaces, as the business changes. One way they are differentiating themselves from traditional agencies or talent management agencies is through technology, partnerships and a more holistic approach to working with influencers.

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