With 2023 pretty much in the rearview mirror, it’s time to think about the major issues the media agency world will have to mull, tackle, and own in 2024.
There’s a lot of change the industry has had to absorb this year – the promise of cookies actually going away, the rise of yet more connected TV options, greater scrutiny on the major digital/social platforms and last but not least the meteoric rise of generative AI into our lives.
This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.
Deixe um comentário