Media Briefing: Publishers search for new ways to grow (and authenticate) audiences, overheard at the Digiday Publishing Summit

Overheard at DPS

Dozens of publishers made the annual trek to snowy Vail, Colorado for the spring iteration of the Digiday Publishing Summit this week with hopes of discussing and finding solutions to the challenges facing their media businesses. 

As both social and search platforms change their algorithms to keep users locked-in longer, media execs were eager to learn from one another which alternate routes were working to get audiences to their sites. And once on site, how they can convert those readers into authenticated audiences that ultimately can be monetized better using publisher first-party data, deterministic IDs or subscriptions.

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