Google has responded to a critical analysis from the IAB Tech Lab’s Privacy Sandbox Task Force in what has to be one of the most prolonged diplomatic missions in the history of the online giant.
While the wording makes Google’s response to the IAB Tech Lab’s Privacy Sandbox use case assessment short of a full-on rebuke, it maintains the Task Force “appears to ignore” the principles of privacy-enhancing technologies.
“In our view, the analysis contains many misunderstandings and inaccuracies, which we consider important to correct in order to provide accurate information to the ecosystem,” reads the response, published Feb. 15.
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