It can be tough growing a company in a competitive landscape — especially if you don’t know what to prioritize to get there.
Earlier this month, Will Anderson, former vp of growth at performance marketing agency Journey Further, founded and launched performance marketing consultancy Growth Society to change the way brands strategize for growth. Led by a team of five advisors (including himself and a former marketing director at Gymshark), the consultancy aims to differentiate itself from the agency approach — by focusing on digital strategies and testing new channels through a flexible team of around 30 freelancers combined with core specialists (rather than being fully staffed in-house).
After starting two e-commerce businesses and leading recruiting and business development at Journey Further, Anderson said he can relate to brands trying to grow and sustain themselves in a crowded marketplace. He contends that by streamlining processes like the pitching experience, or recruiting the right people with flexible contracts, brands can focus resources where it matters most to grow – whether that is in hiring personnel, client services or revenue generation.
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