Subscribe: Apple Podcasts • Stitcher • Spotify
Coming off of SXSW where Vox Media hosted the conference’s three-day-long podcast stage, the company’s recently appointed CRO Geoff Schiller is going all-in on these types of in-person selling opportunities to generate ad deals for the publisher’s portfolio of digital and audio assets.
Centering the Vox Media sales pitch on talent, franchises and tent poles, Schiller said on a recent episode of the Digiday Podcast that this is the formula he and his sales team are following to differentiate the digital media company in the market. It’s a similar play to other publishers that are focusing on “going niche” versus competing for scale plays against platforms this year.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
Deixe um comentário