It’s an undeniable fact that data has evolved into a primary ingredient in any marketing or advertising effort over the last 10 to 15 years. And the sophistication of data collection and analysis has advanced at similar hockey-stick-like levels.
But Arun Kumar, arguably one of the more important executives to help usher in this era of data to the buy-sell equation during his time as head of data and technology for holding company IPG, believes that the missing ingredient in all efforts around data is ethics.
In his book, The Data Deluge, which comes out next week, Kumar argues that as data and data collection and analysis got more sophisticated, somewhere along the way, ethics took a backseat.
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