Influencer marketing firm Captiv8 looks to grow social commerce with brand storefront offering

Influencer marketing firm Captiv8 this week launched a brand storefront offering to expand creator commerce opportunities beyond social media.

With this offering, creators can aggregate all their commerce and curated products into one store — giving brands a way to advertise on multiple creator storefronts across different platforms and target consumers further down the funnel. Captiv8’s influencer marketing platform offers campaign management, influencer search and a suite of other creator services.

Krishna Subramanian, CEO and co-founder of Captiv8, said the storefront service bridges the gap between brands, creators and consumers, as stakeholders find ways to offer personalized shopping and content outside of social networks.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.