Do you want to grow on Twitter?

With these tips, you can maximize your Twitter growth and increase your following. As Twitter continues to become a dominant platform for content, there are numerous opportunities for building a substantial following both organically and through paid advertising. This article will focus on how to gain more organic followers on Twitter.

To get even more out of your Twitter Marketing Efforts, check out our post on creating a Social Media Marketing Strategy.

Let’s begin!

1. Why would anyone follow you on Twitter?

Some organizations gain a large following by merely sharing updates about their product or service. Many people follow updates from companies like Apple.

However, you may not be at that level yet. You need to ask yourself, “How interesting are my company/product updates?” If the answer is “very interesting,” then you can attract quite some followers who want to know everything about your organization, including new developments, locations, employee news, etc.

However, relying solely on company updates will limit your potential. This is because you may not attract many new followers at the top of the funnel, those who follow you on Twitter for new inspiration, problem-solving help, etc.

Examples of great Twitter profiles worth following:

HubSpot offers advanced CRM software to organizations. While they have many product updates, they also share a lot of interactive content tailored to attract new followers in their target group. It’s no surprise they have over 800,000 followers on Twitter.

Other examples of great Twitter profiles include Semrush, charity: water, and Ecosia.

while it is still important to share company updates, if you want to attract new followers who are not familiar with your organization, it can be beneficial to share content that is of value to them, even if they do not currently use your product. Additionally, mentioning influential individuals and non-competing companies in your industry that inspire you can increase your visibility by potentially being reshared among their network.

2. Be consistent with Tweeting and your branding

Consistency in sharing content and branding is important on Twitter. Companies like HubSpot, Semrush, Ecosia, and charity:water have recognizable content.

To build a loyal following, it is crucial to maintain consistency in messaging, posting frequency, and branding. If a brand consistently shares 100 pieces of content with 1,000,000 views and the content is on-brand, people will recognize the story being told by the brand. On the other hand, if the same amount of views is achieved with off-brand content, the message becomes diluted, making it harder for people to recognize it as coming from the same brand and leaving gaps in the story being told.

Being consistent and telling a consistent story, using on-brand messaging and visuals, is key, especially on social media where people quickly scroll past content that is not engaging.

Free resource 1: Set up your Brand Guideline;
Free resource 2: How to create your Brand Story [Canvas included].

Being consistent in content creation and posting on Twitter can be challenging. That’s why I’d like to introduce you to a fantastic social media caption generator that can assist you in generating new ideas and can even generate complete Tweets. Although it is recommended to personalize your Tweet with a human touch and not solely depend on the generator, utilizing it can be extremely helpful. You won’t be staring at a blank page anymore and can receive inspiration from various perspectives. Take a look at the example provided.

My inputs were:

Tweet
How to get more twitter followers
Writing style: Storytelling

The outputs were:

1.
Ready to up your Twitter game? Follow these easy steps and get more followers in no time: 1⃣ Share interesting content. 2⃣ Engage with other users. 3⃣ Use hashtags. #TwitterTips #SocialMedia

2.

Have you ever wanted to know how to get more Twitter followers? Look no further! Follow our tips & join the thousands of other people who are growing their audience organically #TwitterTips #OrganicGrowth

3.

Twitter success starts here Get more followers and gain an engaged audience with these 6 simple strategies to optimize your profile today. #GetMoreFollowers

Not bad, right?

I can now choose to run the generator again and get more inspiration, edit one or two Tweets, schedule them or post them right away.

3. Maximizing Organic Reach on Twitter by Understanding its Algorithm

To get the best results from your content, it’s crucial to understand how Twitter’s algorithm works. After you’ve created engaging and branded content, you want to post it in a way that increases your chances of a high organic reach.

The Twitter Algorithm Fundamentals:

Post content that will encourage engagement and help Twitter reach its goal of being that town square where people love to hang out.

Key Aspects of the Algorithm:

Aim for receiving thoughtful comments as they are the main factor in boosting your organic reach. Twitter values back-and-forward interactions.

Receiving likes and shares is the second-best way to increase organic reach.

Interactive posts, such as those with images or videos, perform best. Avoid link posts as much as possible if your goal is to maximize reach.

Receiving engagement in the first minutes after Tweeting is critical to how Twitter scores your content.  Make sure to post when your followers are most active, which you can find by analyzing your data. Consider tailoring your posting time to your followers’ locations.

A broad overview of Twitter’s algorithm

Twitter’s algorithm operates in a general sense with 80% of the process being applicable to other social media platforms. The algorithm tries to distinguish low-quality or spam content with its own tools and if it passes the test, it will be displayed to a small group of real people. Based on their interaction, the content will be displayed to more people and the algorithm will continue to assess how many people it should be shown to.

Having a large number of followers who never engage is not an effective way to grow your Twitter presence. In the past, people used to buy Facebook, Instagram, YouTube, LinkedIn followers, but soon realized it was harmful and stopped.

For example, if you have 5,000 followers, with 1,000 following your Twitter profile because your employees invited all their connections, it doesn’t mean those 1,000 followers will engage with every piece of content you post.

Low engagement or reach doesn’t necessarily mean that you’re posting low-quality content. It could also be due to the fact that your followers are simply supporters who don’t interact with your posts.

4. Maximizing the Use of Hashtags on Twitter

Twitter has an impressive organic reach compared to other social media sites. The use of appropriate hashtags can increase your visibility to the right audience.

Without hashtags, your Tweet will mostly only be seen by your followers.

However, including the right hashtags can broaden your reach to include individuals who are not yet connected to you.

Twitter is actively encouraging users to use hashtags. When preparing your Tweet, the built-in post builder will suggest relevant hashtags to use.

5. Educate your employees on how to get the best out of Twitter

Not everyone in your workplace has a marketing background, so it’s not their responsibility to be knowledgeable about Twitter- and Social Media Marketing.

However, many employees still want to contribute to their organization’s growth and personal brand building.

By providing a brief explanation of the best practices and benefits of Twitter, you can harness the collective strength of your entire organization.

For instance:

6. Make it easy for people to share your content on Twitter

To maximize the sharing of your website content on Twitter, having the Twitter share button on your web pages is a simple and effective way. This is in addition to other methods to increase followers within the platform.

To get the best results, make sure your OG Tags (Open Graph Tags) are properly set up so people can share your content as you intend.

Conclusion

Create great content at scale, engage with your community, and get employees engaged to grow your following on Twitter. Use the tools you need to help you stay on track and on-brand and keep providing value. Growing your followers on Twitter is a marathon, not a sprint. Don’t get discouraged if it’s not happening overnight.

Jump back to a section

Examples of great Twitter profiles worth following
1. Why would anyone follow you on Twitter?
2. Be consistent with Tweeting and your branding
3. Maximizing Organic Reach on Twitter by Understanding its Algorithm
4. Maximizing the Use of Hashtags on Twitter
5. Educate your employees on how to get the best out of Twitter
6. Make it easy for people to share your content on Twitter