How Time’s collectible covers make the case for a print comeback

Some digital-only publishers, Complex and Nylon, are bringing back their print magazines this year after multi-year hiatuses. But their big returns — quarterly and biannually, respectively — are rooted more in special editions and collectables rather than traditional weekly or monthly runs.

And the magazine publishers, like Time, that have been regularly operating print businesses in these modern times, may have proven that this model is the way to go, especially when prioritizing newsstand distribution. 

Take Time, for example, which is ramping up its special edition “bookazine” business and collectible covers in order to earn more reader revenue generated from newsstand, retail and direct-to-consumer sales.

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