How the Martin family went from part-time vloggers to a family of social media mavens

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What started as a part-time, pandemic-induced pregnancy journey vlog has turned into a family business for social media creators Ben and Lazara Martin, and their three boys.

Since 2020, the couple has racked up nearly 8 million followers across social media, boasting family-friendly content to strike deals with brands like Huggies, Flexcar and Applebee’s. But even as the influencer and content creator landscape continues to grow, changes in platform algorithms, the looming TikTok ban and more put pressure on creators.

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