It’s an understatement to say that markets and buyer perspectives constantly change.
The ongoing transformations that mark media as a dynamic — but challenging — space require media companies to be proactive while still setting aggressive growth goals. With the future uncertain, there is little margin for error, especially regarding the bottom line.
Those dynamics now require companies to shift focus not on revenue but profit. Effective planning requires a deep understanding of what levers will improve the bottom line and ensure competitive positioning for future periods more aligned with top-line growth efforts.