Global influencer agency Billion Dollar Boy has jumped onto the AI bandwagon, by using artificial intelligence to boost its creator platform – in particular to improve the search and discovery of influencers.
Founded in 2014 by Ed East and cofounders Thomas Walters and Permele Doyle, the agency has expanded from London to Berlin, New York and New Orleans. Now focusing on growing its U.S. operations, which generated $40 million in revenue last year, the agency is experimenting with how AI can shape the creator business.
“We see [AI] as an assistance to our creative teams, or to other teams, like finance, within the business – versus kind of replacing what they’re doing already. And we’re testing and learning,” East told Digiday.