Manny Puentes, general manager of advertising, Genius Sports
Even as consumer attention fragments across devices and unlimited content options, sports remain resilient in their ability to collectively capture audiences — especially the NFL in the U.S.
According to recent data released by Nielsen, NFL broadcasts accounted for 93 of 2023’s 100 most-watched TV broadcasts. That’s up more than 13% from the prior year and more than 50% from just five years ago.
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