How fan engagement is unlocking new approaches to identity

Manny Puentes, general manager of advertising, Genius Sports

Even as consumer attention fragments across devices and unlimited content options, sports remain resilient in their ability to collectively capture audiences — especially the NFL in the U.S. 

According to recent data released by Nielsen, NFL broadcasts accounted for 93 of 2023’s 100 most-watched TV broadcasts. That’s up more than 13% from the prior year and more than 50% from just five years ago. 

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