How enterprise-grade CDPs are enhancing data processes and improving customer experiences

Produced in partnership with Marketecture

The following article highlights an interview between Martin Kihn, Salesforce’s senior vice president of Marketing Cloud, and Ari Paparo, founder and CEO of Marketecture Media. Register to watch more of the discussion and learn how brands are making the most of enterprise-grade CDP technologies.

As brands expand across channels and platforms, many need help to effectively ingest, analyze and activate their customer data. 

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