Parbinder Dhariwal, vice president, general manager, CVS Media Exchange
Retail media networks have grown tremendously in recent years, and the market shows no signs of slowing down. A recent forecast predicts that retail media will be the fastest-growing market segment in the next three years, with spending expected to more than double to over $100 billion by 2027. These expectations for the future of the retail media network are a testament to the innovation RMNs have made over the past few years. However, achieving this impressive growth will demand increasingly creative problem-solving.
For retail media, growth depends on enthusiastic and transparent collaboration between media networks and advertisers. Industry players work together to develop new, more accurate and precise ways to segment audiences, deliver messaging and enhance visibility into performance. The data clean room is one environment that is already essential in that collaboration.
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