As brands and agencies continue investing in retail media networks, teams are increasingly turning to RMN-driven in-store ads to influence customers’ purchase behavior and drive sales.
According to a recent study, in-store retail media offers access to audiences an average of 70% larger than digital audiences. These in-store ads connect brands with engaged consumers and influence shoppers while they are actively making purchase decisions.
“Over the past couple of years, we’ve seen increased trends that are linking the digital experience and in-store shopping closer together, such as buy-online-pickup-in-store,” said Romney Allen, senior product owner, onsite advertising at Best Buy Ads. “Ads within a store environment connect those brands directly to the customer while they shop.”