GroupM to double media spend on women’s sports

GroupM will double its media spend commitment to women’s sports, and is looking to create a standalone women’s sports marketplace effective with this year’s upfront marketplace.

WPP’s media buying arm will announce today it has intent to spend from a list of significant advertisers, including Adidas, Ally, Coinbase, Discover, Google, Mars, Nationwide, Unilever, Universal Pictures and others. They all currently advertise in women’s sports already but are looking to find new ways to get involved.

Citing a Deloitte report that estimates the women’s sports ad marketplace will exceed $1 billion in 2024, GroupM said it will seek out what it calls first-look and first-to-market investment opportunities for the above clients, some of which are already pretty big supporters of women’s sports.  

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