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Making the digital advertising ecosystem more sustainable has been a burgeoning topic for the past couple of years, but the biggest excuse that’s been holding back companies from making moves to actually reduce carbon emissions is the lack of standards around measuring emissions in the first place.
But the Global Alliance for Responsible Media (GARM) and Ad Net Zero aimed to remedy those concerns with its Global Media Sustainability Framework, launched ahead of the Cannes Lions Festival earlier this month.
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