This week’s Future of TV Briefing looks at how Yahoo DSP’s integration of three alternative measurement providers could help to shape the future of TV and streaming ad measurement.
CTV, DSP and KPIs, oh my
Paramount’s no-deal, the NBA’s new deals (and non-deals), reality TV’s legal dramas and more
CTV, DSP and KPIs, oh my
A demand-side platform expanding third-party measurement support for connected TV campaigns may not sound all that exciting. But it exemplifies the groundwork that needs to be laid for the future of TV and streaming ad measurement.
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