Future of TV Briefing: Why CTV ad sellers are adopting universal IDs like Unified ID 2.0

This week’s Future of TV Briefing looks at how streaming ad sellers are seeing the adoption of universal IDs boost their CTV ad revenues.

ROI(D)

Walmart looks to buy Vizio, the Disney-Fox-WBD sports streamer, Disney’s AI ad pitch and more

ROI(D)

The connected TV identity landscape has changed — in that there is one now.

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