This week’s Future of TV Briefing looks at ad buyers’ and sellers’ early expectations for this year’s upfront market.
The early upfront outlook
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The early upfront outlook
The TV and streaming advertising upfront marketplace doesn’t kick off in earnest for another couple months. And, while plenty could change between now and then, ad buyers and sellers are already getting the sense that this year’s upfront will feel somewhat slow and a bit muted — which may not be so bad given the recent softness of the TV ad market.
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