This week’s Future of TV Briefing looks at how the industry’s measurement arbiter is looking at ensuring measurement systems are able to reliably identify audiences across channels in a privacy-compliant manner.
IDing measurement’s privacy era
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IDing measurement’s privacy era
The advertising industry’s measurement arbiter, Media Rating Council, has turned its attention to a major concern for the future of measurement: how to identify audiences across media properties and channels in a privacy-safe manner.
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