This week’s Future of TV Briefing looks at the recent developments in the TV measurement market on the eve of this year’s upfront negotiations.
Making measurement make sense
Paramount-Skydance, YouTube vs. OpenAI and more
Making measurement make sense
Very recently, a bunch of pieces related to the TV measurement currency changeover have fallen into place — which seem to have put the overhaul even more up in the air. I get that that’s paradoxical. But it’s also pretty fitting for a yearslong shift that has been far from straightforward.
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