Thanks to Disney for sponsoring Digiday’s upfront coverage and presenting this edition of the Digiday+ Future of TV Briefing, normally available exclusively to paying subscribers.
This week’s Future of TV Briefing looks at how ad buyers’ and sellers’ discussion around advanced audiences is different in this year’s upfront market.
The advanced upfront
Disney tops TV watch time
Streamers’ talent payment terms, Netflix’s NFL talks and more
The advanced upfront
If you sat through any of this week’s upfront presentations, you’ve likely heard the words “advanced audiences” (or its synonyms “strategic audiences,” “data-driven audiences,” etc.). The buzzword isn’t new. TV and streaming ad sellers have been talking up their targeting capabilities since before the pandemic. But there is a new aspect to the pitch this time around.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
Deixe um comentário