This week’s Future of TV Briefing looks at what TV and streaming companies’ latest quarterly earnings reports indicate about the state of the TV and streaming ad business.
The Q1 check-in
TV networks’ new audience pitch, streaming movies’ diverse viewership and more
The Q1 check-in
As this year’s annual upfront advertising negotiations get underway, the traditional TV ad market is still in recovery mode, while the streaming ad market remains in growth mode but still has catching up to do, according to TV and streaming companies’ latest quarterly earnings reports for the first three months of 2024.
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