FullThrottle.AI creates audience planner tool using an AI assistant

AI and data company FullThrottle.AI is developing an audience targeting tool for media agencies using a generative AI assistant, Digiday has learned.

The audience planner product allows agencies to find and target audiences and create plans by chatting on the platform — in the style of ChatGPT and other AI chatbots. The AI tool leverages the user’s first- and third-party data to identify their audiences using their targeted criteria. With the ongoing move to deprecate cookies, platforms like FullThrottle.AI are hoping agencies will use their alternatives to get value out of their data.

FullThrottle.AI, which focuses on generating first-party household data for agencies and brands without using cookies, expects the audience tool will help simplify the media planning process by cutting down on time used to reach household-level audiences. When users input their queries and business goals into the platform, it should generate a draft audience plan based on the content and FullThrottle.AI partners, which include cable provider Spectrum and audio firm iHeartMedia.

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