Andy Warhol predicted that ordinary people would each someday experience 15 minutes of fame. At this year’s Super Bowl, Fox is offering advertisers a quicker route to nationwide recognition — 15 seconds, for half a million dollars.
As the Super Bowl approaches, broadcaster Fox is dividing up its Big-Game ad space into increasingly smaller parcels of airtime.
In addition to the standard 30- and 60-second ad units sold against Super Bowl coverage, Fox has made a limited supply of 15-second, streaming-only ad units on Tubi, its free ad-supported streaming (FAST) service, available to advertisers.
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