Evil Geniuses’ new partnership signals esports industry’s continued interest in crypto and betting sponsors

The major North American esports organization Evil Geniuses has announced a new partnership with Thunderpick, a crypto and online esports betting platform. The partnership is evidence that some brands are still interested in using esports orgs as a conduit to the gaming audience — and that esports orgs are still open for business with cryptocurrency companies, even after feeling the cold of crypto winter last year.

This new partnership hinges on Evil Geniuses’ three “Counter-Strike” teams, for which Thunderpick will become a “Marquee Partner.” Thunderpick and Evil Geniuses representatives declined to comment on the financial details of the partnership, but did say that it was a multi-year deal.

Through activations including branded tournaments, giveaways and watch parties, Thunderpick intends for the partnership to reflect its support of both Evil Geniuses’ female teams and women in gaming in general. The company also hopes to leverage its relationship with Evil Geniuses to raise its profile within the “Counter-Strike” community, which Thunderpick believes is more open to betting than other prominent esports scenes.

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