This story was originally published on sister site, Modern Retail.
Companies shouting their eco-friendly credentials from the rooftops may be a thing of the past if the latest additions to dish soap aisles are any indication.
Dropps, a cleaning brand with distribution in Wegmans and Meijer, just launched its UltraWash Plus dishwasher pod meant to stack up against competitors like Cascade Platinium. It has a similar form factor as a wrapped pod that contains three separate cleaning agents. And though it’s made without phosphates, chlorine, phthalates, sulfates or dyes, its recyclable cardboard packaging doesn’t necessarily lead with that information. Its tagline calls itself a “biobased power dishwasher detergent” and notes that it cuts through grease, can clean 24-hour stuck on food and leaves glass sparkling.
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