The much-touted re-emergence of dealmaking in ad tech is slowly appearing, with much of the activity taking place between strategic players.
The latest episode in this trend is Digital Content Next, a non-profit aimed at promoting the interests of online publishers, offloading its ad tech arm TRUSTX to Symitri following months of strategic deliberations.
Symitri announced it has closed on $5 million in funding from institutional investors KB Partners, AperiamVentures, and Trajectory Ventures, as well as ad tech industry luminaries such as Jonah Goodhart, Will Luttrell, and Ari Paparo.
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