Digiday+ Research deep dive: Brands are more invested in retail media than agencies, as Amazon still dominates

Far more brand marketers are advertising via retail media than agency marketers — but among all marketers who invest in retail media, Amazon is by far the top platform.

That’s according to a first-quarter Digiday+ Research survey of brand, retailer and agency professionals.

This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.