Bridge, a diversity, equity and inclusion trade nonprofit that includes brands, tech and agency diversity leaders across the marketing industry, is expanding its board of directors with a new vice chair, along with executives from agency holding groups and major brands.
The independent trade group will add Yin Woon Rani, CEO and CMO of MilkPEP, as vice chair, plus five new leaders to its board of directors as it aims to increase DEI impact across the marketing industry. The board appointments come from global brands and agencies, including Colgate, E.&J. Gallo, H&R Block, Publicis and Havas Media.
This comes as media agencies, their clients and consumers have pushed to increase DEI efforts across the business. In recent years, agencies have strived to increase diversity and representation internally and expand their client offerings and partnerships outside of the organization — but it has not been without obstacles. From trying to prove and measure impact to criticism over the rate of progress within these companies, many continue to feel challenged in including DEI as a business imperative.